Sensitive skin care

In surveys, approximately 50% of women and 40% of men in the industrialized world may report having sensitive skin. Sensitive skin is a lay term rather than a medical diagnosis. It is generally used to describe skin with reduced tolerance to the application of cosmetics and personal care products, with symptoms such as stinging, itching, burning, and/or visible skin changes such as redness, dryness, scaling, peeling, bumps, hives. Often, complaints of sensitive skin relate only to the face. But other areas that maybe sensitive can be eyelids, armpits, groin and genitals because of thinner skin.