Our mission is to continue to help raise awareness of the exposure to harmful ingredients in personal care products with fact and research based guidance. And to promote the use of personal care products that report use of non toxic, gentler ingredients for human wellness. 

Our Founder

Over a 16+ year career Swarna was a management consultant and corporate executive. Over the last decade, she worked with some of the world's largest consumer product (CPG) companies. After starting her own environmental health business, she grew aware of research studies linking an alarming growth of health conditions to environmental toxic exposures from ingredients used in many products we use regularly. Her own health & sensitivities to triggers like fragrances, certain ingredients led her to delve deeper into the topic.

Leading researchers and practitioners in various health fields acknowledge their expertise does not extend to ingredients in personal care products. But they are interested in helping raise awareness of the related issues.

It is clear that this huge gap in knowledge/advice on the use of consumer products with non toxic ingredients, needs to be filled. Especially for those with special skin or wellness/health needs.


Credible sources like the EGW's SkinDeep, NIH (National Institute of Health) databases offer highly credible starting guidance. But there is an explosion of products entering the US market with "organic" and "natural" labels, making it hard for any organization to keep up. With no government regulations on such labeling, consumers now have to fend for their own wellness goals.

Swarna's past professional experiences included leading complex efforts on technology, process, data inefficiencies and compliance issues for global Fortune 500 corporations. So she started The Clear Scoop, with a mission and an ambitious goal to help bring clarity with facts, research driven guidance to help make easier personal care decisions.

The Clear Scoop is a small team of business, cosmetic chemistry, environmental health professionals, passionate about research driven guidance for ingredient information to those who need it most. Swarna is also a contributor to publications like Thrive Global. 

    *The Clear Scoop listed products are curated to be non toxic, suitable for anyone interested in products made conscientiously. But are specifically picked keeping in mind those with vulnerable skin conditions. None of our products have reported any use of EDCs (Endocrine Disrupting Chemicals).