Our mission is to educate simply on health & wellness with fact and research based guidance - bringing reason and clarity to the use of credibly non toxic personal care products most suitable for one's health & personal care needs. 

Our Founder

Over a 16+ year career Swarna was a management consultant and corporate executive. Over the last decade, she worked with some of the world's largest consumer product (CPG) companies. After starting her own environmental health business, she grew aware of research studies linking an alarming growth of health conditions to environmental toxic exposures, including from ingredients used in personal care products we use regularly. Her own health & sensitivities to triggers like fragrances, certain ingredients and the lack of clarity in this space, led her to delve deeper into the topic.

Leading researchers and practitioners in various health fields acknowledge their expertise does not extend to ingredients in personal care products. But they are keen on helping raise awareness of related issues.

It is clear that this huge gap in knowledge/advice on the use of consumer products with non toxic ingredients in a health-safe manner, needs to be filled quickly. Especially for those with special skin or wellness/health needs.


Credible sources like the EGW's SkinDeep, NIH (National Institute of Health) databases offer highly credible starting guidance. But there is an explosion of products entering the US market with "organic" and "natural" labels, making it hard for any organization to keep up. With no government regulations on such labeling, consumers now have to fend for their own wellness goals.

Swarna's past professional experiences included leading complex efforts on technology, process, data inefficiencies and compliance issues for global Fortune 500 corporations. So she started The Clear Scoop, with a mission and an ambitious goal to help bring clarity with facts, research driven guidance to help make easier personal care decisions.

The Clear Scoop is a small team of business, cosmetic chemistry, environmental health professionals. We are passionate about research driven education on personal care ingredients,and guidance for those who need it most. Swarna is also a contributor to publications like Thrive Global. 

    *The Clear Scoop listed products are curated to be non toxic, suitable for anyone interested in products made conscientiously. But are specifically picked keeping in mind the needs of those with vulnerable skin conditions. None of our products have reported any use of EDCs (Endocrine Disrupting Chemicals).